In online publishing, it’s easy to throw around big numbers. But here’s the truth: not every “view” represents a real reader — and not every click comes from someone who lives anywhere near your business.

Some outlets count traffic that comes from aggregator apps and national feeds, where readers see snippets of stories inside third-party platforms like news apps or content aggregators. Those “views” can stack up fast — but most of those visitors never even reach the publisher’s website, never see a local ad, and never become a potential customer.

That’s not how The Current operates.

We don’t buy clicks, we don’t use outside feeds to pad our numbers, and we don’t chase vanity metrics. Every pageview we report comes from real people who intentionally visit our platforms — people who live, work, and shop in our area.

Our audience is loyal, local, and engaged — not passing traffic from an algorithm. When our readers click, they stay. When they see your ad, they remember it.

So, while others may tout inflated totals, we’ll take accuracy, authenticity, and community trust every time. Because your business deserves results that are real — not just numbers that look impressive on paper.