The Current Weekly: Engagement That Outpaces the Industry

When it comes to digital advertising, results matter. That’s why we track and share the performance of The Current Weekly, our Friday email newsletter that connects Geneseo and surrounding communities with news, events, and local businesses. The latest numbers show just how powerful this platform has become for reaching an engaged audience.

The Numbers at a Glance (9/5 Issue)

862 total emails sent
~70% open rate (nearly 7 in 10 readers)
329 total clicks
22.4% overall click rate
And here’s the kicker: The Current Weekly now reaches one-third of households in Geneseo.

Why These Metrics Matter

Open Rate: ~70%

Across most industries, open rates average just 20–30%. With nearly 70% of readers opening The Current Weekly, our content isn’t just landing in inboxes—it’s getting read. That speaks to trust in our brand and relevance of our content.

Click Rate: 22.4%

Nationally, average click rates hover between 2–5%. Our 22.4% click rate is more than four times higher, showing that readers aren’t just skimming—they’re actively engaging, exploring links, and responding to calls-to-action.

Household Reach

With one-third of Geneseo households receiving the newsletter, advertisers don’t just get digital impressions—they gain direct, repeat access to a concentrated and loyal local audience.

What This Means for Advertisers

High engagement + broad community reach = powerful ROI.

Your message is seen: A ~70% open rate means strong visibility.

Your message is acted on: With 22.4% of readers clicking through, ads drive real traffic and attention.
Your message is local: Reaching one-third of households in Geneseo puts your business in front of the people most likely to support it.
The Bottom Line

The Current Weekly is more than a newsletter—it’s a trusted local voice that consistently outperforms national benchmarks. For local businesses, this is one of the most effective ways to connect with customers, build brand awareness, and generate measurable results.

👉 Contact us to learn more about advertising opportunities in The Current Weekly.