If you’re running ads on The Current’s website or newsletter, your click-through rate (CTR) tells you how many readers took the next step. Here’s how to make those clicks count:

1. Keep the Message Short

People scroll quickly. Ads that say one thing well (like “Book Your Holiday Party at XYZ Venue”) get more clicks than ones with three competing offers.

2. Use Action-Oriented Words

“Shop Now,” “Reserve Your Table,” “Claim Your Spot” are stronger than “Learn More.” Readers respond to verbs.

3. Add a Visual Hook

Eye-catching photos (delicious food, smiling faces, seasonal colors) draw more clicks than logos alone.

4. Match Ad + Landing Page

If your ad promises “Fall Specials,” make sure the link goes directly to your specials page — not your homepage.

5. Test & Refine

Swap one photo, change one headline, or test two different CTAs. Even small tweaks can improve CTR over time.

Pro Tip: Ads in The Current often double as brand exposure and sales drivers. Track CTR, but don’t underestimate the value of name recognition, too.