Many businesses ask: “Should I just run one big ad, or spread out smaller ones over time?” The truth is, consistency almost always wins. Here’s why:

1. Repetition Builds Recognition

Research shows it takes 7+ touchpoints before someone takes action. Regular ads help your business stay top-of-mind.

2. Timing is Everything

Not every reader is ready to buy the first time they see you. But when your ad runs consistently, you’re visible at the exact moment they need you — whether that’s home repair in February or flowers in May.

3. Trust Grows with Familiarity

A steady presence signals stability and reliability. People trust businesses that “show up” regularly in their community.

4. Bundled Exposure Multiplies Impact

Running across The Current Scene, Current Weekly, and online classifieds makes your brand feel bigger than it is — and that builds credibility.

Bottom line: It’s better to show up regularly with smaller ads than to “go big” once and disappear. Marketing is a marathon, not a sprint.