You don’t need expensive software to measure whether your ad in The Current is working. Here are simple, low-tech ways to track ROI:
1. Use a Special Offer or Code
Include a unique discount code or phrase in your ad (like “Mention The Current for 10% Off”). Track how many customers redeem it.
2. Ask Customers How They Heard About You
Train your staff to ask: “Did you see us in The Current?” It’s old-fashioned, but it works.
3. Watch Website Traffic
If you run a digital ad, check your website analytics the week it runs. A bump in visitors often means the ad drove interest.
4. Monitor Social Engagement
Did your ad link to Facebook or Instagram? Watch for a spike in followers, likes, or messages that week.
5. Look at Sales Trends
Even if customers don’t mention the ad, increased sales during or right after an ad run often indicate impact.
Remember: ROI isn’t always immediate. Ads build awareness that pays off over time, especially when paired with consistent messaging.