Expos and community events are one of the best ways to get face-to-face with potential customers. But simply setting up a booth isn’t enough — the businesses that stand out are the ones who plan ahead, engage creatively, and follow up afterward. Here are a few strategies to help you make the most of your next local expo.

1. Plan Your Presence

Before the event, decide what you want attendees to remember about your business. Is it your friendly service? A new product? Your expertise? Build your booth theme, signage, and handouts around that focus.

2. Give People a Reason to Stop

Freebies and giveaways work, but interaction is even better. Consider a prize wheel, a selfie station, or a quick demo of your service. The goal is to spark conversation so people connect with you, not just your swag.

3. Make Your Brand Stick

Branded items should be useful and relevant — think tote bags, water bottles, or notepads. Pair them with something memorable, like a QR code leading to a special offer page just for expo visitors.

4. Network With Your Neighbors

Expos aren’t just about attendees. Other vendors are also potential partners and referral sources. Take time to connect, exchange cards, and explore ways to collaborate.

5. Follow Up Fast

The biggest missed opportunity is failing to follow up. Collect emails (with permission) or use a giveaway entry form to build a contact list. Then, send a thank-you note or special offer within a few days to stay top of mind.

Takeaway: The more intentional you are, the more an expo can do for your business. With the right preparation, presence, and follow-up, your investment in a booth goes far beyond the event itself.